we should always mention Adjusted Reality when we mention Virtual reality. AR's market is considered to be many multiples larger than VR.

Microsoft's Hololens (didn't we just see NTEK press release a desire to expand our product into Microsoft's Surface and Hololens' platforms) is AR. Hololens is a lens that you can see through as you go through your day, but the lens also presents to you another message or image on the inside of the lens that can add to your knowledge, experience, trip etc.