You must not understand that things have changed you see Trump using social media to communicate direct with the public. Social media is the way of the future and its only going to grow. Hangover Joe's has been on twitter before most people had twitter accounts back in 2009! I think they understand the medium well and the audience and they are good at brand building. Well if you don't like it you stick to the 1990 and 1980 form of media. Hangover Joe's will not and will continue to lead and be innovative.