I have a unique distinction of being a creator of content over 20 yrs that has recieved the Good Housekeeping seal of approval. I also was a speaker in support of Sen Joe Lieberman video game rating system .

So long answer to short question .

We are building Family and with ESRB Rating of Teen at worst and E at best depending on sport and category added over 2013 Fall campaigns and 2014 design -

We are focused in bringing Mass consumer to our " worlds and do not see the benefit of riding " uphill " in this head wind

Rest confident I have this well in control .

Please feel free to share my comments with anyone you deem qualified .

Regards

Danny Hammett

President

IENT