I believe you'll see that happen. If there's a strong demand they'll surely try to meet it, but in the early stages of getting the brand up and running, they'll need to do it just the way they are.

It caused a "hiccup" in sales growth for last quarter, but the overhaul was done in response to direct suggestions from the marketing teams of some major retail chains. Those chains are going to give this brand the traction it needs to get to the top of the heap as quickly as possible. Some, like 7 Eleven, Walmart, etc. are also international. In China, for example.

Once they've been "liberated" by successful revenue growth, more options will make sense as the capital required to move in several directions at once will have become readily available and NON TOXIC.