I've always said that as an impulse buy the jerky is more enticing (for me at least) then the recovery shot. I know that the shot is the core of their business and the energy shot and jerky are secondary products, but look at the gorilla marketing on the jerky and look at the reviews on Amazon, and see which product is hot and which product is receiving the most exposure. It's the jerky, by and far.

I'm not saying the shot isn't selling and won't be the core product, but from the look of it (at least on Amazon), the food product is far exceeding the recovery product at present, simply from purchases and reviews alone. Perhaps Amazon will be larger revenues then some think?