$REDG: "Circulation means not only eyeballs and awareness for the mass-market translations of these properties, but profitability in the advertising arena where audience numbers equates directly to revenue. Each week a new comic book targeting a different audience demographic will be distributed at 1 million copies throughout the network. We also have over 36 titles in our library with thousands of characters and entire worlds to explore. Nearly two thirds of these titles are already finding audiences on the internet that number in the millions."