Corporate Strategy ReliaBrand^™ is employing both a long-term and near-term strategy in order to become a global industry leader in its field. Their long-term strategy is driven by product development and aggressive acquisition of innovative single product brands. Bringing these products under one roof will enable ReliaBrand^™ to leverage both their IP and economies of scale in manufacturing and distribution.

Their near term strategy is to launch Adiri^® sales online and by distribution to retail chains in Canada, USA and China, the latter being the world’s first and second largest economies. The Chinese market is an exciting opportunity for ReliaBrand^™ due to its explosive growth, rising affluence and consumer preference for imported baby products. Their long term strategy is to develop licensing and joint venture relationships globally.