Heres my 2cents for what its worth. This company is at a crossroads. Its not about if the product is good or bad, its good, very tasty and great ingredients. Its not about profits, yet. Its about potential. Pure and simple ...potential. If the company can surround itself with the correct people in marketing and distribution then they have a chance at the big time. So far there has been some personnel choices that have not worked out very well and they have seemed to weed thru them and replace them with what sounds like good people, passionate people. The key is they are trying things and when they see they are not putting them on the right path they adjust them. I believe Lisa Gram is a very good speaker and certainly passionate about the product and its potential. I feel she truly sees this companies potential and feels she has something to add to it.
The Li deal has potential in either direction. I wish I could find more info about the group of investors and their long or short term goals but there just isn't anything out there, yet. From the little I have read them seem like the long haul type so I pray thats the case.
The water is great, no doubt about it. Is it great enough to break into one of the most competitive markets? I dont know. It all boils down to the passionate people representing it.
This daily low volume rollercoaster is just crap. Scalpers trying to make a buck. Not enough volume to do very well at it certainly.
Sorry this was so long winded.
Last thing, someone said you should never get attached to a stock, I disagree. I do agree you never put all your portfolio in one stock. But passion is the one and only thing that will propel this company forward.
I remain passionate, do you?

Long and strong. Thats our motto!