With the largest 4k library and on mostly all platforms Ultraflix should be leading the way in the 4k industry. What's really concerning is traffic to Ultraflix site is down more than 50% from a year ago, most individual haven't even heard of the company so even if the logo is everywhere no one knows what it is. Most companies that sells 4k tv's talks about Netflix, Amazon, Vudu and even mention Xfinity. Most articles mainly talks of the big companies first and my mention Ultraflix on the back end or small print. Ultraflix really need a mass market campaign and a good endorser. They have the product but the name is not well know much less the logo and they've been on the market for approximately 4 yrs.