There are a lot of important factors, but there is no metric for Baltia to rate performance, there is no performance to date, only effort. There are companies that all they do is develop logos and names, they use focus groups etc. to find a name that will represent the company in a fitting way, its hard to make a bad name a household name. Of course I agree the name is not everything, but I think its more important than people think. Until we are operating for many years and have a real track record I think we are a long way off using performance as an indicator. I don't mean any of this as a negative. Tony is essentially running a turnaround campaign. He basically has one shot at reinventing the company, and moving it forward. I'm not worried, he has a marketing background; I think he gets it.