Posted On: 11/28/2016 10:38:01 AM
Post# of 679
Turnaround-Proof Your Brand: With Vanessa Walker and Gerry David
As financial euphemisms go, “Turnaround” is just about the worst — because it implies that there’s been a bankruptcy or other negative event that has put your company into a place from which it needed to execute an extreme change in direction. But for entrepreneurs, with the demands for cash and the pain of competition, it’s also going to be a looming possibility — unless you turn yourself around first. Celsius CEO Gerry David – a professional “turnaround leader” – will be there to explain how to probe your company’s financial and operating situation, as well as how to rethink spending and company structure in order to create positive growth. As a bonus, Celsius’ EVP Vanessa Walker, who has made her name reviving the fortunes of listless brands, will provide attendees with the kinds of sales and marketing tips that can build momentum away from any potential for disaster.
http://www.bevnet.com/news/events/bevnetlivew...cking-deal
As financial euphemisms go, “Turnaround” is just about the worst — because it implies that there’s been a bankruptcy or other negative event that has put your company into a place from which it needed to execute an extreme change in direction. But for entrepreneurs, with the demands for cash and the pain of competition, it’s also going to be a looming possibility — unless you turn yourself around first. Celsius CEO Gerry David – a professional “turnaround leader” – will be there to explain how to probe your company’s financial and operating situation, as well as how to rethink spending and company structure in order to create positive growth. As a bonus, Celsius’ EVP Vanessa Walker, who has made her name reviving the fortunes of listless brands, will provide attendees with the kinds of sales and marketing tips that can build momentum away from any potential for disaster.
http://www.bevnet.com/news/events/bevnetlivew...cking-deal
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