“We think we would have loved to see 4K and HDR occur at the same time, but 4K matured as a technology probably two years sooner,” said Philip Goswitz, SVP, video, space, and communications, AT&T Entertainment Group. “So I think it’s unfortunately going to be confusing for customers as we try to roll it out, but we’ll all tackle that as an industry. I think there’s no doubt that high dynamic range and 4K create this wow experience that’s transformative and has the potential to change all of our careers.”