$BETS today announced an advertising partnership with London based company Project 11. This advertising partnership consists of digital sideline board advertising for seven "La Liga 2017" football (soccer) games. The specific games are a mixture of away games by FC Barcelona & Real Madrid; two of the biggest soccer teams in the world.

The advertising is broken down of 1 to 2 minutes of live TV in-play sideline advertising and additional footage arising from repeats, highlights, Internet and mobile device viewing which leads to a combined total across all media of approximately 7 to 9 minutes. This will be available to all viewers in Ireland and the UK.

As an example of their following, some estimate that the "El Clasico" which is the nickname given to the game when FC Barcelona and Real Madrid match-up garners around 400 million viewers. That's 4 times the size of the average Super Bowl.

CEO Shane O' Driscoll commented, "We are excited about the exposure this partnership will bring to SeanieMac, Real Madrid and FC Barcelona are arguably the 2 most popular football clubs in the world featuring the world's two most talented and popular players, Christiano Ronaldo and Lionel Messi."

https://finance.yahoo.com/news/seaniemac-adve...00913.html