The name change will be affected by their new marketing & branding message. If they choose to be a trans-atlantic discount carrier, that name should best refect the new brand. If they stay a Premium-Class carrier, they need a name that conveys that message. Tony is the guy that can nail this down, but if we knew their new direction & strategy, it would be cool to have shareholders submit ideas. We will have a new airline, but without all the bad "baggage" (airline joke, get it?!)