The turns on the Jerky are huge. Many stores are going through 12-15 bags a week, and i am talking about average mom and pop stores with around 800 people foot traffic across the floor daily. i am not talking major c-stores running 3K people a day big gas outlets those numbers also will factor! The dealers are making on average a dollar a bag or more. So if you have 100 stores profit on jerky is around 6K profit a month, not counting the other products. Now say you have 200 stores its 12K etc. The jerky ads to the profit model.