About AFM - Founded in 1981, the American Film Market (AFM) quickly became the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $1 billion in deals will be sealed — on both completed films and those in every stage of development and production — making AFM the must-attend industry event.