IMO, from what I have heard regarding investing in airline industry right now, is that airlines are taking the low oil price environment and slashing prices on tickets to undercut competition at the expense of additional profits. The price war could be hard for BLTA to compete at least initially being a startup with no economies of scale due to size. I think that idea could be a good long term goal though after getting established and carving out a unique advantage over larger competitors.

IMO, it would make sense to stick to the direct routes at least initially, such as JFK to St. Petersburg because there is no competition directly and the route cuts the travel time by at least 2 hours last I checked. Couple that with they would be the only carrier to do overnight mail from JFK to St. Petersburg and the route becomes a nice little starting point for BLTA. From there, they could branch out to other under-served direct routes and create a nice little market for themselves. From there, they could branch out to other routes competing with the bigger airlines after establishing a competitive advantage.

IMO