Going viral can go both ways and it seems for us that it has gone the opposite direction. There are a lot of negative posts out there about Ultraflix. We need some good old fashioned marketing. I live in the Northeast and Sonic burgers was advertising in the area for years before a Sonic came to town. By the time that they built one, there were lines down the street for months after opening. Creating a buzz is very affective marketing technique, but it has to be done right.