Nonsense! This water isn't necessarily going to appeal to non-discriminating (price excluded) cheapskates who aren't concerned with or are ignorant to the health advantages of the higher priced product.

I can make the best filtered tap water I'll ever care to consume right in my kitchen with Zero filters. The filters can be purchased in bulk for $10 or less each, and each filter will fill a lot more than a case of bottles before needing replacement. If I really wanted to I can apply electrodes prior to that and adjust the PH as well. Maybe when I'm retired, I'll do that and run a still. lol

The alkalinity is measured differently, something many people aren't aware of. Alkalinity is the property of the water which enables the reduction of the acidity of that which is immersed in it or mixed with it. That included the human body.

Those not looking for the best can stick with the cheapest. The beauty of Eagle Spirit is that it's filtered naturally alkaline spring water. NOT filtered and treated tap water.