Posted On: 10/27/2016 7:46:31 PM
Post# of 96892
I think NTEK is doing the amount of advertising needed to promote what they can deliver.
Though we know about 4K and HDR because we are investors and have research it, the majority of the population is still discovering it.
I think as the 4K business cycle grows, what NTEK puts into advertising will grow.
To put a huge amount of money into advertising something a lot of people barely know about is not a good use of limited resources.
Money needs to be spent building an infrastructure that can respond to the customer demand for 4K /HDR services as the need grows.
NTEK appears to be doing other things to make money as well as prepping for the 4K business cycle to mature.
4K studios is a great example. Remastering of content helps the whole 4K business grow...
Though we know about 4K and HDR because we are investors and have research it, the majority of the population is still discovering it.
I think as the 4K business cycle grows, what NTEK puts into advertising will grow.
To put a huge amount of money into advertising something a lot of people barely know about is not a good use of limited resources.
Money needs to be spent building an infrastructure that can respond to the customer demand for 4K /HDR services as the need grows.
NTEK appears to be doing other things to make money as well as prepping for the 4K business cycle to mature.
4K studios is a great example. Remastering of content helps the whole 4K business grow...
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