American society is generally  based on Instant Gratification. Noone can wait for anything to mature, that is why the share price is plumeting. Those that bought at higher prices need to come to terms with themselves and decide to sell or hold. It's like building a fire. You start it with a match, maybe you start with the newspapers and the small sticks. The logs will take some time to fully ignite. ICPUNCH is a log.