Pure speculation on my part..but let's look at it from the standpoint of Ntek's technology and propriety patent pending ...could we have our own box to service like roku ...apps that are pure hdr channels instead of going after anyone's market..why not service what's emerging finally to be the model for the future of television hdr... Why not make the np1 hdr ... And market the crap out of it and also licensing it's technology...all the while continuing to build out Ultraflix to the largest hdr library on the planet and the go to app for all your live broadcasting in hdr..and ar/vr.