$UBQU The company bases its projections on several key factors including the already established data on customer responses to weekly email promotional campaigns, as well as frequency of customer reordering rates. With the known response rates from the Company's many email promotions, which average a 15% -20% "Open" rate, the Company expects the direct mail campaigns to have significantly higher results as virtually 100% of its customer database will be exposed to the direct mail offers.

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