Because there is no marketing. If no one knows about it, no one will talk about it. There was much more exposure in the past than now. Either they are sitting on their a$$es and waiting for the 5000 people that liked UF on Facebook to do their marketing, or they have no money to advertise, or they're selling the name. I am hoping for the later because I don't want to think that there is so much ineptitude within the organization that they can't realize a simple thing like Marketing = sales & exposure.