I'm pretty much a sissy with spice, so stayed away from the hot stuff. I ordered multiple packs of a few other flavors though as I like the dry rub types of jerky. I can definitely see it being over $50, I am simply speculating on orders on an average price with some guys only picking up a bag or two. I still think Internet orders can be in the $5,000 plus range net revenue and tying in the twitter base is smart and exactly what they're trying to do. Slow and steady wins the race.