Everyone has different investment strategies. It sounds like you are okay with buying more based upon your vibe, reassurances, and belief this stock will soar, and you may be rewarded well.
My style is a bit more pragmatic. I've been burned before on speculation, assurances, and vibes. I've decided to be conservative and invest only when sound fundamentals exist. I will watch carefully as this plays out. There will be many more great PRs and there have been many in the past. The ONLY thing that will increase the pps and hold it there is sales.
Sales.
....and....Sales.

After a year of incredible PR's, i'm still awaiting the big sales figures. We can only talk about potential for so long. At some point in time the sales really do need to happen. It doesn't matter if this is the best hemp beverage in the universe (and i hear the mango is the bomb!), but none of that matters. As an investor, all i care about is sales.

Sales will get me to buy more shares. Buying more shares based on potential hasn't worked out for me.