One thing I have never heard anything about is the existing SMS network. Is HJOE 100% building their own through SMS? It sounds that way but my question would be if SMS has a large distributor, can they just load stores they have on their current route or would they be required to pay for an area they already distribute to? Or is HJOE just not offering it to the SMS distributors?
Other than following the SMS method and having them build a network of HJOE distributors are they getting any direct market coverage through SMS??