Disney's $1 billion investment in BAMTech will allow the entertainment titan to more actively control the destiny of its immense collection of valuable sports and other entertainment content. The company will now be able to offer direct-to-consumer subscription streaming packages without partnering with a third-party distributor.

Iger said on the call that Disney's goal is to launch a direct-to-consumer ESPN-branded multisport streaming service by the end of the year.
How does Ultraflix play into this equation?