But here is how its done to reduce the risk. Keep a long position you are comfortable with. Sell your play shares into the runs then patiently wait for the pull back. For example: I sold the March run and bought back in with a double-up. I sold post split and bought back in with a double-up. I sold into the last run and am getting ready to pull the trigger and double-up. Now I don't have a great amount of shares but it is building nicely. Imagine someone doing this with hundreds of thousands of shares. Great way to increase your holdings. I think this will be able to continue until at least 1Q 2017.