I totally agree with you. The black pepper sea salt vodka infused is so good. The flavors are really that good. This stuff is addictive, the flavor profiles are that good. They spent a lot of time getting this stuff to perfection ,but the quality of the meat is what make it that good. It's beef brisket and its aged and cured in these marinades, it's like steak in a bag with a twist in flavor and it's just outstanding jerky. You cannot deny they have a massive winner here.