Landing Page The landing page is the page upon which a visitor "lands" after clicking a search engine listing, email join, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to appeal to users who Click-Through a conspicuous ad or link. Landing pages are too used to monitor site traffic and measure an advertising campaign's success. Well-designed landing pages that are relevant to a user's keyword quiz will improve Conversion Rates and play a eep role in Search Engine Marketing.