You're welcome CC. I know I can't answer all of your questions on their plans, probably no one here can get all of them unless they've spoken to someone at corporate already. Jerry did mention that they planned to infuse the water with hemp and/or CBD, but I don't remember him talking about alkalinity enhancement. Maybe after it's been on the market for a while they'll see it as a value adding option. I can't see why not, once it's made a thorough debut.