Netflix started with subscriptions and free for 30 days to generate its customer base and that was even before they became a multi billion dollar company. I had Netflix for years and never watched more than 10 movies a year. Most don't take time out to watch movies everyday and some even forget until they look at their monthly bank statement. I don't know how much without having a monthly subscription has hurt Ultraflix but have read many reviews stating they love the quality but the draw back was the non subscription. Most don't understand Ultraflix is cost effective. They want to believe they're getting something for nothing.