Rocky Mountain High will be in several 7-Eleven corporate test stores so the chain can get a gauge on the product. If the test stores are successful it would make logical sense that 7-Eleven corporate would then begin distribution to an increased amount of stores in the same geographical footprint. I was suggesting that 7-Eleven has a stronghold in the south (Hence the corporate name Southland Corporation) and that distribution in Texas alone would be in the area of 900+ stores. Dallas is very close to the Oklahoma border so it will also be likely the first wave of expansion would also include that as well.

Geographically speaking, Dallas based RMHB concentrating on the city of Dallas (7-Eleven corporate home) and 7-Eleven as a retail base makes good sense. Success in Texas could likely lead to a nationwide roll out of product for 7-Eleven.

I see both parties as winners in this relationship.