"$30 is the going rate for premium 4k digital movies that can also be found on services such as Vudu, UltraFlix, and FandangoNOW (formerly M-Go). But with the launch of ULTRA on computers Sony will offer free 10 minute previews to “try before you buy.” Elysium, Concussion, and The Amazing Spider-Man 2 are a few of the movies available in Sony’s ULTRA library."