I do not disagree with you that they have done a nice job. I am not being critical. I am being practical. Science and market research studies illustrate that there are NO cost ways of increasing demand. I was only pointing out that if you're going to take pictures and publish them, do not take pictures of full cases or boxes. You want to illustrate that the product is in demand. We should take advantage of proven low/no cost techniques to increase brand curiosity.