I guess I'm not used to seeing press releases by big box/big chains as per what new brands they're carrying. They tend to advertise in-store and on their web sites, but press releases not so much unless it's like the introduction of sliced bread or something. I'm sure any contractual developments will be easily verified with emails or phone calls for those that actually believe that Rocky Mountain High Brands management would outright lie about a corporate contract with a company the size of 7 Eleven. I've gotta believe their smarter than that.