Hangover Joe's know this and creating more product also brings more dealers and retailers alike. These guys have a plan of action. Seeing that email about them setting up a whole merchandising arm also was an insight I think they plan on selling logo branded stuff in lots of stores. Creating neon signs, clocks all kinds of items. They know what it take to make a company branded. I notice a big change in their social media as it is also growing, the retweet are non stop. They understand how to leverage the power of social media. I expect when they are in over a 100 market will start seeing more national types of advertising.