FLKI News .025

Falken's Clean Plus(R) Product Group Signs New Distribution Contract With S.O.M.U.E.K.S. Ltd Sti for Turkey

2012-05-11 09:01 ET - News Release

TRENTON, NEW JERSEY -- (MARKET WIRE) -- 05/11/12

Falken (OTCBB:FLKI), through the Clean Plus® Product Group, took a next important step for the development of sales and distribution of its product conceptions.

Today S.O.M.U.E.K.S. a key and major distributor of major brands associated with car care in Turkey, selected Clean Plus® overall, and signed a Super Distribution contract with Falken's Clean Plus® Product Group for the sole distribution rights in Turkey of the Clean Plus® "Pro" and "Industry" lines. S.O.M.U.E.K.S, based in Istanbul, will offer the complete range of Clean Plus® professional and industrial products and support systems in Turkey. The contract calls for substantial six figure minimum purchases over several years.

With this appointment, Falken has created a brand new distribution center for storage, and to ensure expedited logistics to cover the entire Turkish nation and adjacent countries such as Georgia and Azerbaijan where Falken does not already have landing platforms.

S.O.M.U.E.K.S' strategy is clear and committing: "We are capable of meeting the needs of an ever changing market, thereby ensuring quality, service and flexibility. Clean Plus® quality and performance makes the difference, the products simply work!" said M. Ceber - Managing Director of S.O.M.U.E.K.S.

"We are also proud to offer the Turkish market inspiring and innovative vehicular care products and support systems. Sustainable, biodegradable and efficient products that are easy to use and reduce cost and labor requirements, all key elements for any vehicular wash and care facility, including detailing centers, garages, and body shops. Clean Plus® hand-wipes already have an impressive market share with mechanics, plumbing and electrical installer." Said Manuel Garcia, Falken's communication officer.

"We also strongly believe in the award-winning innovative Clean Plus® "Pro" and "Industry" product lines, which offer pioneering benefits thanks to their sophisticated earth friendly designs and conceptions." added Ceber.