I have to disagree with the idea that people won't spend 10 bucks on a bag of jerky, more specifically soccer moms young adults etc. if it's good they'll buy it and continue to be customers. An example of this would be here where I live. There is a product called dots pretzels, great pretzels but they are priced at 5.99 to 8.99 a bag depending which location your at. I never thought they would make it without lowering their prices but they haven't lowered anything, now they have expanded to all the bordering states and all the supermarkets have picked them up. An absolute ridiculous price for pretzels but they sell like crazy. If it's good people will be all over it