I think what hjoe is doing with the animated commercials is just educating people on the products.if you notice the commercials are filled with factual information .the energy shot for instance it explains the ingredients that is in it , why it is good for you .,that it is all natural, no sugar crash and is healthy. The jerky commercial 100 percent American beef, made fresh ,all the different flavor s . Smart in my opinion , there are many different demographic s when marketing products these animated commercials just target one . I believe the hjoe as we all know it will have the in your face commercials when the time is right.