what we are seeing is the Stadiums embracing 4k as a standard from the stadiums, which we knew was coming, due to the testing with Levi and Verizon, but any broadcaster/platform whether you delivering from the source or HD to the masses, you what or need to "Start" with the purest or Best quality Video there is and then you work from there, because most video is stepped on repeatedly by decoding and re-encoded, which causes quality degrading before it gets to our homes. And for UF to get 4k straight from the stadiums (Games/Concerts/Events) is awesome sauce. I think.