I can see both sides. Some that were hoping for a quick spike w the Jerky announcement probably sold and others looking at where Joes is going bought up. The dealers aren't blind and get more info than the average investor . As they keep coming aboard, I would guess the stock would to start moving up more. I'm even a little surprised we haven't seen more upward movement before filing. These guys are paying 25-100k per territory. If I saw things moving in the right direction I would dump some more into the stock. I realize some dealers are also investors but it would be interesting to know how they view the stock on the whole? Maybe Casey has something to add on this