DB every person that purchases this phone is buying it for a reason.... The uniqueness of the projector. For this reason by having UltraFlix app featured front and center only...... Not Netflix, Amazon, Hulu..... Is a big deal. We have a captured audience. Every phone sold will be an added subscriber. They will see it's free to log on and they will see the specials UltraFlix has to offer. The best part it cost them zero to market UF !!!