Yeah, that's it exactly. Some people don't even look at what they're doing when they invest, they just spread money across a category. This isn't a pot stock. The controversy around cannabis in general, both hemp and MJ, will help over time just by keeping the topics in the news even when they otherwise wouldn't be. As a result, people will learn about the huge health benefits of hemp infused foods and beverages even faster, along with the separation of fact and fiction surrounding how hemp and marijuana compare to one another. Right now those who don't know will sell and those who just want to leverage the confusion will try to create negativity like we've seen here today as a means of bringing the price down. Again, it won't stop the momentum of this brand at all, so the pps getting hit is pure BS just like it's been most of the time. It's going away soon enough.