With so many varieties and choices for their jerky, I could see it outselling the shot. Simply from sheer volume and options that a consumer would have. I know the shot can be used for energy, but the niche market is for over consumption and that is simply from name "The Hangover Recovery Shot."

Beef Jerky is different as more people are generally hungry and looking for a snack then hung over and looking for a remedy. That's not to say that the shot won't be/isn't a monster seller. It always looks good next to 5HE on the shelf as an alternative to that garbage. Add in the fact that HJOE has come up with some nice eye candy design on their bags and you have an instant impulse buy for those who have an addiction to Jacks Links, Ballpark or Slim Jim. I do eat Slim Jim as I think it is the most succulent and flavorful, but all of those are processed garbage.

I'm looking forward to trying each of their flavors.