Neither, what I meant was I expect most current dealers will place an initial order for the jerky within a couple weeks ( some already have ). And I expect these will be in that range. But as an example if the Michiana dealer is able to get a spot at his labor day event he could very well sell all his initial order there. Or between that and stocking stores in his area he could.

With even 30 dealers placing initial orders this is a reasonable $ amount to expect.