I just finished reading the press release very good PR! I love the branding of this products the website is excellent. This is going to jump out at people in the store nothing like it on the market! They company is going to sell a fortune in this beef jerky! This was a very smart move. Having the dealers in place to put this in stores shows the value of the dealer model of SMS with brand launches. I saw on twitter they also announced new dealers in Memphis, Spokane, and Asheville, NC.