I think a Broadcaster will buy in... like the likes of Discovery/Liberty Global..or Disney/ESPN (would really help Disney/ESPN and there Delivery right now)..As they are losing Subs left right and center to cord cutters... and the technology would really help them, with delivery and Maintaining a quality that they are known for, plus they would jump to the front with 4k live sporting tv delivery...

Liberty Global has agreed a major, cross-territory content deal with All3Media, the production company it jointly owns with Discovery Communications.