Here's the Feds' page about it. Has some interesting stuff, some of which I have put in quote boxes:

http://federalpracticemanual.org/chapter4/section2

Quote:

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Whether the improper conduct was willful, or negligent; whether it was part of a pattern of activity , or an isolated event; whether it infected the entire pleading, or only one particular count or defense; whether the person has engaged in similar conduct in other litigation ; whether it was intended to injure; what effect it had on the litigation process in time or expense; whether the responsible person is trained in the law; what amount, given the financial resources of the responsible person, is needed to deter that person from repetition in the same case; what amount is needed to deter similar activity by other litigants

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Quote:

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Rule 11 authorizes the court to sanction both attorneys and their clients .64 Rule 11(c)(1)(A) further provides that, “[a]bsent exceptional circumstances, a law firm shall be held jointly responsible for violations committed by its partners, associates, and employees.

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However, this page doesn't seem to say at which point CTIX attorneys would specify the amount of damages they want.